Exercise is a long term focus for our society, and connecting posture with exercise is a way for PosturePractices to position and align themselves uniquely with a trend for the greater good. Despite our HealthCare system being described as “broken”, the attention on exercise is one thing slowly shifting in the right direction. According to the CDC, doctors recommend more exercise1. A 2010 study showed that 32.4% of patients who had seen a physician or other health professional in the past year had been advised to exercise or perform other physical activity. However, this means over 2/3 of people are not being specifically told to exercise by doctors.
Any way you look at it, as attention focuses on exercise there’s lots of room for improvement in helping people get active. Business is increasingly catering to this growing niche. Holiday Inn investing $150 million in a new hotel brand focused on exercise and health, with the first locations slated to open in 20133. Science is showing that exercise may have even more far reaching effects than anyone suspected, with the tantalizing finding that genes can be turned on by exercise4. The social trend towards exercise creates an opening for those of us focused on posture.
Your patients, other health professionals, as well as businesses agree: exercise is good. And when you ask them about posture, they all “get” that your posture affects how you can move, and how you can exercise. This is why using “May is Posture Month” to promote posture awareness with an annual posture picture is a great idea that makes sense to everyone. When you ask people how often they exercise, follow-up by asking them if they are Posture Conscious when they exercise.
Creating awareness of the issue is the first step in building the value of helping people to strengthen their posture.
You’re invited to join an exciting Posture Month Campaign – Sign up below!
1 Centers for Disease Control and Prevention, NCHS Data Brief, No. 86 (February 2012)
4 Changes in Exercise-Induced Gene Expression in 5′-AMP–Activated Protein Kinase γ3–Null and γ3 R225Q Transgenic Mice, Diabetes, 10.2337/diabetes.54.12.3484 Diabetes December 2005 vol. 54 no. 12 3484-3489