With more out-of-pocket spending, patients behave more like consumers.The opportunity: Build a stronger relationship with patients so people choose to spend their money in your practice.Healthcare hit nearly 18% of gross domestic product in 2010, and as ObamaCare reduces uninsured people by 30 million, this will approach 20% by 2021 with 30% of those dollars coming directly out of people’s pockets – $2,898 per American. In 2011, spending on doctors’ visits and prescription drugs grew to $2.7 trillion. However, despite the growth in dollars, there were 17% fewer visits from 2009 to 2011, as people looked for alternatives from the supermarket doc in-a-box to self care.
Does a stronger relationship mean being friendly, offering tea and cookies, and sending a birthday email?
These things are nice- but far more relevant is building a deep, core belief that what you do for them is of true value. This Perceived Value is not just intellectua l- it is also social and multi-sensory. Someone may intellectually know exercising every day is of value to their health…but most people don’t hit the gym every day. They joined last week, but will not be going back next month. The intent is there, but it is not the habit.NMS clinicians from chiropractors to massage therapists and PTs have an advantage – people come initially because of pain. During that time, health professionals who truly want to help their patients can help them get better quicker by engaging them with homework designed to systematically build a habit that helps them improve in ways they can see.
In other words, build perceived value by empowering them with StrongPosture® exercises to functionally and perceptibly improve Balance, Alignment and Motion.
Deloitte Health Reform Memo http://deloitte.wsj.com/cfo/2013/01/07/health-reform-memo-january-7-2013/ “The hidden costs of U.S. health care: Consumer discretionary health care spending,” Deloitte Center for Health Solutions“The Economy and Medical Care,” Kaiser Family Foundation, November 2011