My prediction stands (regardless of who wins the 2012 election): We are headed for a national medi-gov plan, essentially medicare for all. Basics will be covered, but people will be trained to pay for “non-emergency” care out of pocket.
Which is why chiropractors, PTs, massage therapists, trainers and other Posture Professionals who work to optimize motion and function can be successful as the population ages…the key is building the perceived value for services. The Walmart logo may be more true than the company realizes, if reducing coverage encourages greater responsibility for health.
In other words…having people choose to pay out of pocket because they functionally observe and KNOW you help them, and because you help them to help themselves move well.