Credit Card Deadline: Real or Hype?

A number of CPEPs and other PosturePractice doctors have asked me if they need to spend money on a new credit card terminal because of the new requirements that go into effect October 1, 2015 (dubbed EMV, for Europay/MasterCard & Visa).

The Story: You’re liable for fraudulent point-of-sale card transactions if you take credit cards but don’t use a credit card terminal that is EMV compliant.

Here’s my take:

If you’ve never had a charge-back, or aren’t concerned about charge-backs, it’s likely not a big risk.
If you retail a lot of high-ticket items, or things easily sold on eBay, and get fraud charge-backs sometimes, you stand to lose.

Sales people may push you to get one, and it may be a good idea…But for most of our people, I have a hard time justifying the expense.

About Post Author

Dr. Steven Weiniger

Internationally renowned posture expert, Dr. Steven Weiniger, has trained tens of thousands of practitioners to first rehab injuries and then keep patients moving well with StrongPosture® rehab protocols. He’ll show you how to add services, reduce drop-off, transition patients from rehab to wellness care, and grow word-of-mouth referrals - using effective, engaging protocols. Dr. Weiniger is the founder of the advanced posture specialist certification, Certified Posture Exercise Professional (CPEP®), setting the clinical standard for posture improvement and rehab protocols with clinicians worldwide. His expertise is featured extensively in media including ABC, CBS, NBC, FOX and Global News.